Retail Technology

Electronic Shelf Labels (ESL)

Pricer ESL Solution — Optical Wireless Network. Instant Flash. Speed! It’s all about Speed! Market-leading battery life.

Pricer’s ESL system operates using a unique optical wireless communication technology in the near-infrared spectrum, which allows for rapid and reliable updates of pricing information. This system is designed to be highly scalable and energy-efficient, with a reported ability to perform over 35,000 price updates per hour without interference from other wireless communications like WiFi or 4G.

Key features of Pricer’s ESLs include:

  • Instant Updates: Prices can be updated across multiple stores in seconds, significantly reducing the time and labor associated with manual price changes.
  • SmartFlash Technology: This feature allows ESLs to visually attract attention through an LED flash, enhancing promotional activities and customer engagement.
  • Integration Capabilities: Pricer’s ESLs can easily integrate with existing retail systems via APIs, allowing for seamless data management and synchronization across various platforms.
  • Enhanced Customer Experience: By ensuring accurate and up-to-date pricing, Pricer’s ESLs improve the shopping experience, helping retailers maintain price integrity and reduce customer complaints regarding pricing discrepancies.

Applications and Benefits

Pricer’s ESL solutions are particularly beneficial in environments where pricing changes frequently, such as supermarkets and retail chains. The automation of pricing not only saves time but also allows staff to focus more on customer service rather than manual labeling tasks. Additionally, the ESLs can display various types of information, including product descriptions and promotional messages, enhancing in-store communication. Overall, Pricer’s electronic shelf labels represent a significant advancement in retail technology, providing a cost-effective and efficient solution for modern retail operations.

Price Automation

We know what a huge difference the right price makes. We’re all consumers as well. Not only do we believe that the right price matters in terms of customer satisfaction, but also in the cumbersome task of updating the prices on thousands of price tags for every campaign or season. But the real strength of the electronic shelf labels is the unique ability to synchronize your prices across multiple channels, such as stores, online and offline, app or multiple locations.

Store Operations

The biggest single process in a retail store today is replenishment of the shelves — especially in grocery. On top of that, you’re expected to be hyper-efficient in delivering online fulfillment, such as Click & Collect orders, and actively help guide customers in the store. The extremely multi-faceted use of an electronic shelf label system allows you to save precious time and excel in the tasks that matter the most.

  • Shelf Replenishment — Easier and quicker than ever with Pricer Instant Flash!
  • Click and Collect — E-Commerce Fulfillment: Click & Collect solution with Pricer Instant Flash

Product Overview

SmartTAG Color — A new level of consumer engagement with 4 colors

  • Full range of sizes from medium/large shelf labels to larger displays
  • Full support for Black, White, Red and Yellow simultaneously
  • Highest resolution for beautiful clear graphics
  • Up to 10 years battery life
  • Multi-color and multi-level flash for different use cases (RGB, Flash types: 4)
  • Integrated NFC as standard
  • Multiple pages for merchandising and inventory information

HangTAG — Tailored label for peg hooks

  • The slimmest product on the market
  • Saves 16% of sales space compared to dual-arm peg hooks
  • Thin and robust design tailor-made for dual-arm peg hooks
  • Exceptional battery life
  • Replaceable batteries

SmartTAG Power & Power+ — Additional usable power

  • Fully graphic, E-ink displays — paper like
  • Up to 10 years battery life (15 years for Power+)
  • Multi-color and multi-level flash for different use cases (RGB, Flash types: 4)
  • Integrated NFC as standard
  • Black & White, Red (Yellow on request)
  • Multiple pages for merchandising and inventory information
  • Small, medium, large, shelf edge attached displays
  • Dedicated freezer label

SmartTAG HD 300 — The biggest electronic display

The new HD 300’s superhigh resolution and contrast create great attention to in-store campaigns and messaging. Special prices and promotions are appreciated by customers — it’s a good way to reduce waste and generate extra sales. The HD 300 is one of the largest displays on the market, with a higher resolution (131 dpi) than most other ESLs in this size range.

Reference Customers

HKJEBN 樓上, Guru Guru HK, OnKee 安記海味, PANASH BAKERY & CAFE, 紅葉茶屋 Momiji Chaya, 銀座炎藏燒肉 Ginza Enzo Yakiniku, 成興隆 Shing Hing Loong, 香港地 Hong Kong Taste, 營養豐 Nutrition Rich Food, DeliFans

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